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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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I joined this year's Config Makeathon and decided to build something inspired by a problem I've repeatedly encountered while working in CRM and lifecycle marketing.
CRM platforms are built around flows, campaigns, and automations. Customers are not.
When trying to understand what a customer actually experienced, I often found myself jumping between multiple journeys, templates, campaigns, and reports just to answer a simple question:
What happened, why did it happen, and what happens next?
So I built Trace.
Trace is a lifecycle debugging tool that helps teams:
• Replay customer journeys in a single timeline
• Understand why communications were triggered
• Simulate future customer experiences before launch
• Review every message in one place
• Identify journey conflicts and lifecycle issues before they impact customers
The idea came from real CRM consulting work. To bring it to life, I used ChatGPT to refine the concept, challenge assumptions, and iterate on the product structure, then used Figma Make to rapidly turn those ideas into a working prototype. After several rounds of prompting, testing, and revisions, the concept evolved into the MVP shown here.
The project was designed and prototyped entirely in Figma Make.
Would love to hear your thoughts!
🎥 Try the demo: https://tracedebug.figma.site/dashboard
🧩 Figma Community: https://www.figma.com/community/file/1647280144583934618
only 1% of designers put in that extra effort to make the design actually shine.
Really thoughtful work. I've been experimenting with similar ideas around emotion and immersion in digital experiences.
🧩 Pipeline OS landing page
LinkedIn Outreach and Lead generation Agency needed a landing page for digital presence and lead magnet.
The "Stop Prospecting, Start Closing" opener works well for this audience. Lead gen buyers respond to outcome-focused language and the dark, data-heavy layout reinforces that this is a serious tool, not another shiny dashboard.
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