Identity design work for San Diego County Bike Coalition. (www.sdbikecoalition.org) We worked together to refresh The Coalition’s decades-old identity with a modern, vibrant, and flexible visual system - refining the original half-sprocket logo, introducing a fresh color palette and type system, and creating a clear style guide and accessible brand kit. The refresh honors the organization’s legacy while giving them the tools to continue to organize and advocate for a more bike-friendly San Diego! The folks at the Coalition were a pleasure to work with, and it was a privilege to play a small role in working towards transit equity and safe streets in San Diego.