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MOLN
Discover our new branding for @moln.blade
MOLN, the cutlery brand founded by passionate chef Thomas Fournié, is much more than just a collection of blades. Driven by the desire to create tools that are both resistant and refined, each MOLN knife embodies the harmonious fusion between the ancestral tradition of forging and the demands of haute cuisine.
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Except most companies are doing it backwards.
They're changing logos, picking new colors, refreshing typography and calling it a rebrand.
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Here's what I've seen with my work through actual inflection points:
The rebrand that works isn't visual first. It's positioning-first.
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If your rebrand starts with "who are we now and who needs to know?" you're building something that compounds.
Top work, always 💯🫡
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That login screen transition with the dither effect is genuinely gorgeous. First impression delivered for real
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