This Power BI dashboard provides a comprehensive view of retail performance, combining revenue, orders, margin, and customer value metrics in a single executive-ready report.
It enables stakeholders to track sales trends over time, analyze regional performance, and understand customer behavior through KPIs such as AOV, purchase frequency, and estimated lifetime value.
The report is designed for fast decision-making, featuring automated filtering, geographic insights, and clean visual hierarchy suitable for leadership and operational teams.
Built with scalable data modeling and designed to support automated refresh and alerting workflows.
What makes an A/B test readout useful to a product team?
My preferred first page answers four questions:
What changed, and by how much?
How uncertain is the estimate?
Did an important guardrail get worse?
What decision does the evidence support, and what remains unresolved?
A result can be statistically significant and still too small to matter. An inconclusive result can still leave a meaningful gain or loss plausible. The decision needs more than a green badge.
This is a strong framing of experiment readouts: separating signal, uncertainty, guardrails, and the actual decision keeps the team honest. The reminder that significance is not the same as usefulness is especially important.