“Or similar” leaves a lot to the imagination.

A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.

I kept that message big and direct, with the cars up close and enough pink to make you look twice.

The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.

designed the app for 1% Elite. an invite-only concierge platform connecting ultra-high-net-worth individuals to exclusive experiences.

the brief: build a high-touch, luxury experience from scratch, for a user base that expects white-glove service (not another lifestyle app).

instead of generic browsing, the interface leans into exclusivity itself. merging lifestyle psychology insights with premium interfaces, the goal was to create something that hasn’t been designed yet.

Good work!