Currently exploring a book design focused on making complex information easier to understand through visual language. Playing with typography, data visualization, and graphic systems to give the subject a more editorial feel.
What if a city's landmark became one of its letters?
A typography experiment: 8 city wordmarks where one letter is replaced by the skyline's most iconic shape.
Karachi: Mazar-e-Quaid for the "A"
Islamabad: Faisal Mosque for the "M"
Lahore: Minar-e-Pakistan for the "A"
Paris: Eiffel Tower for the "A"
Dublin: Spire of Dublin for the "I"
Dubai: Burj Khalifa for the "I"
London: London Eye for the "O"
Berlin: Brandenburg Gate for the "N"
The challenge was keeping the lettering light and clean while each landmark still reads as part of the word. Some are drawn in fine line work and others as solid silhouettes, depending on the shape of the building.
Brand system for AWAI, a concept brand for minimal ceramic teaware.
Typographic wordmark set in a real font (Cormorant Garamond), not AI-drawn. Warm neutral palette, type hierarchy, and logo versions for light, dark and color backgrounds.