Commercial Food Photography — Capturing Texture and Human Interaction
A commercial-grade visual series focusing on high-impact food styling and storytelling for the modern gastronomic market. The goal of this project was to move beyond static, sterile plating and instead trigger an immediate sensory response through dynamic composition.
The Human Element: By incorporating active hands breaking open crispy textures or drizzling sauces, the layout transforms from a simple product shot into an engaging, living experience.
Lighting & Textural Contrast: Engineered directional, high-contrast bar lighting to accentuate the condensation on glassware, the glazes on the savory dishes, and the crisp macro details of the ingredients.
Chromatic Harmony: Balanced warm, rustic wooden undertones with vibrant greens and rich tones to anchor the premium, comforting essence of the culinary experience.
Photography, Styling & Art Direction: Higor Coutinho
SaaS Marketplace Website Design
I designed the responsive website experience for PubWhizz, a digital PR and backlink marketplace built around connecting businesses with publishers and high-authority websites.
The design focuses on making a complex marketplace easy to understand while guiding different user types toward the right action.