Commercial Food Photography — Capturing Texture and Human Interaction
A commercial-grade visual series focusing on high-impact food styling and storytelling for the modern gastronomic market. The goal of this project was to move beyond static, sterile plating and instead trigger an immediate sensory response through dynamic composition.
The Human Element: By incorporating active hands breaking open crispy textures or drizzling sauces, the layout transforms from a simple product shot into an engaging, living experience.
Lighting & Textural Contrast: Engineered directional, high-contrast bar lighting to accentuate the condensation on glassware, the glazes on the savory dishes, and the crisp macro details of the ingredients.
Chromatic Harmony: Balanced warm, rustic wooden undertones with vibrant greens and rich tones to anchor the premium, comforting essence of the culinary experience.
Photography, Styling & Art Direction: Higor Coutinho
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.
Option B feels more luxurious to me—the watch gets a clearer hero moment and the warmer accent adds just enough energy against the dark field. The typography and product scale also make the comparison feel polished.