Joining in on the #ShareYourWork challenge : ) Here’s a brand identity I created for Coaches, Inc...

Joining in on the #ShareYourWork challenge : ) Here’s a brand identity I created for Coaches, Inc...Joining in on the #ShareYourWork challenge : ) Here’s a brand identity I created for Coaches, Inc...

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Jenny Casey

• Oct 22

Joining in on the #ShareYourWork challenge : ) Here’s a brand identity I created for Coaches, Inc., a sports marketing agency representing NFL coaches. Their mission? To advocate for coaches the same way agents represent players — fighting for better contracts, visibility, and opportunities.

I built the brand around an abstracted whistle — a universal symbol of coaching — but reimagined to feel bold, modern, and high-end, reflecting the client's vision.

To help Coaches, Inc. stand out in the NFL, I also proposed stainless steel business cards — a tactile, memorable first impression. Design twist: I quickly discovered you can’t have overlapping design elements on the front & back or you risk punching a hole through the steel. Definitely a fun challenge that pushed the design further. 🏈