Two different approaches to the same Shopify product page.

Option A: Editorial layout. Large imagery, generous spacing, and a stronger focus on brand storytelling.

Option B: Product-first layout. Clear pricing, visible product options, and a prominent Add to Cart button.

Both can look great, but they create very different shopping experiences.

If you were building a premium DTC brand, which direction would you choose?

A or B? And why?

Love the comparison! Option A feels more premium and brand-driven, perfect for this product. Option B is more direct for conversions. Both are solid!

Our studio site is now a free Framer template 🔥

For almost two years this site was home for Heat Bureau. Clients found us through it and we shipped some of our best work from it.

We’re cooking something new for 2027, so it’s time to let this one go. Instead of archiving it, we cleaned it up and made it free for everyone.

Bonus: our FLORA techniques. We generated every placeholder image in this template with two FLORA techniques of our own. They’re yours too: • Late-90s Editorial • Crimson Editorial Write two short lines, what the images are for and how they should feel, and you get a five-frame editorial story. The template has a guide page with 10 ready-to-copy prompts.

Grab it, make it yours, and tag us when you ship something. We’d love to see it: Kiln Template

That crimson editorial look is so good.