Most kitchen appliance ads sell you the warm family dinner. I wanted to try the opposite.
Built this BORA concept as a portfolio piece, treating the product like architecture instead of tech – dark marble, concrete, no hands, no food styling. Just a pot, steam, and silence.
The steam does all the movement in the motion piece. Typography stays out of the way – one line, low CTA, nothing fighting the composition. Turns out when you strip out the lifestyle, the price point sells itself.
Throughout the event, we filmed interviews with Adobe, Godox, Saramonic, OWC, Strada, DPA, EIZO, Frame.io, Matrox, QScan and Teredak speaking with the people behind some of the latest developments in film and video technology.
We also covered Adobe Color After Dark, an evening event bringing together creatives and industry professionals beyond the busy show floor.
This video combines moments from the finished interviews and some behind the scenes of Halate. A packed few days of filming, meeting inspiring people and exploring the technology shaping our industry.
A stellar lineup of interviews! It’s really inspiring to see the creative minds behind the technology shaping the future of film and video. Great work to the team at Halate PRO!