With the modeling phase finished, I'm now working on materials and lighting. The setup is intentionally straightforward to ensure the product remains the primary focus. The objective is to convey a premium feel without distracting from the product. Once the visual style is established, I will create the initial product renders. These assets will then be used for animation and the final CGI ad, transforming a single model into a complete campaign.

#3DProductVisualization #CGIArtist #3DDesign #ProductRendering #CreativeProcess

3D product visualization, CGI, product rendering, materials, lighting, 3D animation, creative process