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Startup Truth: The new era of Product Design
Stop Building What Nobody Wants!
Design is no longer just about execution, tools have automated most of that.
The real craft now is product thinking: identifying the high-impact gaps and shaping the outcome.
Product thinking is where design creates the most value.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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I am gathering cool references for my own work as a Motion Designer, and this one caught my eye this week.
Day 3 of 60-days-collecting-awesome-motion-design-references
I love the way this is designed, based on abstract shapes and concepts with a coding visual language that we are all already familiar with. This is a great reference in this modern era where we deal more and more with products and services that live on the internet, not on a physical product.
This animation was created by Odd Fellows in collaboration with Figma.
60 days of references is a serious commitment. Curious, are you mostly drawn to the same visual language each time, or does it shift a lot depending on the day?
Someone said FOOTER?
If you need a website that reflects your brand, I got one spot available for September 🙌
Boooom Mattia this is one crazy footer!! 🙌
“Or similar” leaves a lot to the imagination.
A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.
I kept that message big and direct, with the cars up close and enough pink to make you look twice.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.