I looked at the Instagram pages of about 40 small businesses over the last month gyms, real estat...I looked at the Instagram pages of about 40 small businesses over the last month gyms, real estat...
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I looked at the Instagram pages of about 40 small businesses over the last month gyms, real estate brokers, tattoo studios, a cloud kitchen before reaching out to any of them.
One number surprised me: roughly 35 of them had zero way to know which of their marketing efforts (Instagram, referrals, walk-ins, WhatsApp) was actually bringing in the most business. Not "didn't have a perfect system" genuinely no way to answer it if you asked them directly.
That's not a data problem. That's flying a business blind and calling it normal because everyone around you is doing the same thing.
The businesses that eventually break past a certain revenue ceiling are almost always the ones that stopped guessing first.
Walid's avatar
On point ! I was talking avout the same topic a couple of days ago
Guessing is never a strategy
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