With Norvo mostly built and moving into testing beta testing. Its was time to start on the website and marketing assets.
This always takes more time than people think. I always position the product before I even build the platform, then throughout development, I let that positioning refine and become clearer, so when it's time to design assets, I know exactly where to start.
GTM when there are already established competitors in that space makes life much easier. As a user of other products, I know the limitations and missed opportunities, I can improve my stack to be more efficient and better value, even cheaper. I can focus on those differentiators and explore new ways of connecting to Framer from onboarding, all the way through the product.
🥕 We still have a few seats left for testers, so if you are a Framer designer for client work or templates and want a free lifetime account to help us test, let me know below 😊
Looks awesome! I tried to view the home page but after Googling, link I clicked took me to: https://dashboard.norvo.app/sign-in and unfortunately it doesn't look possible to view a homepage without signing up or am I missing something ;)
I just finalised a brand evolution and website migration for Virtuoso.
500+ CMS items and 150+ static pages moved from Webflow to Framer.
Alongside that, I helped shape the brand across web, campaigns, product and motion.
The impact:
• Helped shift 80% outbound to 80% inbound
• Built a clearer and more consistent brand presence
• Made a complex AI product easier to understand, trust and buy
I’ve been working with Virtuoso as their design partner on a monthly retainer, helping the brand evolve as the company grows.
500+ CMS items is not a small migration, that's the kind of project that eats weeks just in QA. What almost went wrong during the Webflow to Framer move?
10+ iterations before the client sees anything is the unglamorous secret behind every calm site like this. A psychosocial risk brand has to feel trustworthy without going cold, and this nails that balance. The restraint is doing the heavy lifting.