Most coaches I build on Kajabi only set up one stage of the journey. Then wonder why nobody books.
Booking a client is not one moment but a journey with 8 stages.
Here's the full path from stranger to someone who sells you for free.
👀 Aware: cold traffic finds you. A reel, a post, a mention.
🍿 Engage: they binge your content. You earn the attention.
📩 Subscribe: they opt in. Now you own the relationship, not the algorithm.
💳 Convert: first low-ticket yes. They cross from watcher to buyer.
⚡ Excite: they get a quick win. You prove it works before asking for more.
📈 Ascend: they climb your value ladder. The high-ticket offer.
⭐ Advocate: testimonials start rolling in.
🔁 Promote: they refer for free. Your best closers don't even work for you.
This is not a website job but a system. Site, funnels, email nurture, automations, and AI agents all moving people stage to stage while you sleep. 😴
Build for one stage and you leak clients at the other seven. 💸
I map the whole journey and build the system that runs it.
If you want me to map your CVJ and show you where you're leaking? Drop a comment or DM me.
The 8-stage framework is the right way to think about it. Most coaches lose people between Aware and Subscribe because they treat booking as the goal instead of the byproduct. This maps the whole trust arc.
Designed a dashboard concept for tracking net worth across every asset type — stocks, crypto, property, pensions, funds, cash, and liabilities — all in one place.
Instead of the usual pie chart or bar graph, the centerpiece is a dial: a single, glanceable gauge showing where your wealth actually sits. Behind it, a quiet grid of every asset category fades in and out of visibility, reinforcing that everything's accounted for even when it's not the focus.
Dark UI, a single confident green accent, and a lot of negative space — built to make a genuinely overwhelming task (seeing your entire financial picture at once) feel calm instead of cluttered.