A few months ago, I had the pleasure of creating the brand identity for Stella's Snacks, a small snack bar located within Mason & Fifth, a hospitality brand known for combining luxury with a home-away-from-home atmosphere. The identity was inspired by Stella, the beloved dog who greets guests at reception. By positioning Stella as the brand’s mascot and name, we could create a visual identity reflecting the warmth and personality guests already associate with their stay. This approach allowed the snack bar to feel instantly familiar and personal, reinforcing Mason & Fifth’s emphasis on community and comfort. We created a cheerful, character-driven brand that elevates a simple snack offering into a memorable part of the Mason & Fifth experience. Working closely with the Mason & Fifth team, I crafted a brand built around bold, rich colours, a suite of custom playful illustrations, and a friendly tone of voice. Together these elements capture Stella’s lovable personality while creating a distinctive, light-hearted brand that stands proudly within the Mason & Fifth ecosystem. I hope you love it as much as we do!

This is one of the best design have seen so far today.... Nice palette

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Here's what's killing your store 👇

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WooCommerce isn't the problem — bad setup is. 💡

Is your store slow or not converting? Drop a comment — let's fix it! 👇

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