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KLAVIYO CAMPAIGN vs AUTOMATION: WHAT'S THE DIFFERENCE? 📧
If you're new to Klaviyo, these two terms can easily get confusing.
Here's the simple way to think about it:
CAMPAIGN = SCHEDULED
A campaign is typically a message you intentionally send to your audience at a specific time.
For example:
→ A new product announcement
→ A seasonal promotion
→ A holiday email
→ A special offer
→ An educational newsletter
You decide what to send and when to send it.
FLOW = TRIGGERED
A flow is an automated series of messages that begins when a specific event or condition occurs.
For example:
→ Someone joins your email list → Welcome Flow
→ Someone abandons their cart → Abandoned Cart Flow
→ Someone makes a purchase → Post-Purchase Flow
The customer’s action triggers the journey.
So remember:
CAMPAIGN → You schedule it.
FLOW → The customer's behavior triggers it.
Both can be valuable, but they serve different purposes.
A strong Klaviyo strategy isn't about choosing one over the other.
It's about understanding when each one makes sense in the customer journey.
💡 Which one were you previously confused about: Campaigns or Flows?
#Klaviyo #EmailMarketing #KlaviyoFlows #KlaviyoMarketing #EcommerceMarketing
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Klaviyo Email Flow Setup & Automation
I designed and structured automated Klaviyo flows for ecommerce brands to engage customers at key moments throughout the buying journey.
The flows are built around customer behavior, with strategic timing, segmentation, messaging, and conversion-focused email design.
Flows include:
Welcome Series
Abandoned Cart
Browse Abandonment
Post-Purchase
Winback
Customer Review
Cross-Sell & Upsell
The goal is simple: deliver the right message at the right time, recover missed opportunities, and create more repeat purchases through automation.
3 KLAVIYO FLOWS EVERY E-COMMERCE BRAND SHOULD UNDERSTAND 📧
If you're running an online store and only sending occasional promotional emails, you're leaving an important part of your customer journey unused.
Klaviyo flows allow you to automatically communicate with customers based on their actions and where they are in the buying journey.
Here are 3 flows worth understanding:
01 — WELCOME FLOW
Someone joins your email list.
Instead of leaving them wondering what happens next, a welcome flow can introduce your brand, communicate your value, and guide new subscribers toward their first purchase.
02 — ABANDONED CART FLOW
A shopper adds a product to their cart but doesn't complete the purchase.
An abandoned cart flow gives you an opportunity to reconnect with that shopper while their purchase intent is still relevant.
03 — POST-PURCHASE FLOW
The customer has already bought from you.
The relationship shouldn't end at checkout.
Post-purchase emails can help you communicate what happens next, provide useful information, encourage engagement, and create opportunities for future purchases.
The key isn't simply having automated emails.
It's sending the right message at the right stage of the customer journey.
That's where thoughtful Klaviyo automation becomes valuable for an e-commerce brand.
💡 Which of these three flows do you think is most important for an online store?
#Klaviyo #EmailMarketing #KlaviyoFlows #EcommerceMarketing #Shopifyv
Which one would you test first on cold traffic?👀
A) Offer 20% OFF + Free Shipping
B) Curiosity + Taste Objection
Same product. 2 completely different angles:)
Which one gets your click A or B?
[ Performance focused Meta creatives for DTC brands & agencies ]
38 voted
40%
56 voted
60%
94 votes
Closed
Curiosity for the win!