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I conducted a deep technical architecture and search discovery audit for an enterprise web platform to identify critical performance bottlenecks, search engine visibility blockers, and accessibility issues.
Rather than delivering a generic, static PDF report that gets shelved, I provided a high-impact, dual-delivery solution: an executive strategy brief paired with a production-ready development backlog. I translated complex technical SEO, accessibility (WCAG AA), and performance findings directly into structured tickets (with exact code-level fixes, severity levels, and clear acceptance criteria) ready to be imported straight into Jira, Linear, or GitHub issues.
My role and key deliverables included:
Technical SEO Audit: Pinpointed search discovery and crawling bottlenecks, including missing schema markup and structural indexation issues.
Core Web Vitals & Performance Optimization: Identified critical render-blocking JavaScript and unoptimized assets impacting page load speeds and organic search ranking signals.
Accessibility & Contrast Compliance: Conducted a comprehensive sweep for keyboard navigation focus trap failures, missing ARIA/input labels, and color contrast violations.
Developer-Ready Backlog: Translated all audit findings into action-oriented development tasks with explicit code recommendations to ensure seamless execution.
Search Engine OptimizationContent StrategyDigital Accessibility Google AnalyticsGoogle Cloud PlatformGoogle Labs
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This project was born from the synergy between my wife’s artisanal sewing talent and the need to strengthen her local business’s digital presence to better connect with our community. As a specialist in Google Business Profile optimization, my goal was to take her business out of the shadows and build a professional digital journey.
I developed a high-conversion, user-focused website that works in direct harmony with her Google Maps Business Profile. The project’s structure follows the same proven optimization pillars I use for my professional local business clients, ensuring the website acts as a hub of authority that attracts, informs, and converts visitors into customers. The result is a local business that is now fully visible, easily found, and trusted by the residents in our area.
A Special Thanks:
I want to highlight that the execution of this project was fueled by the Base44 "Give it a Glow" Challenge. Base44 plays a vital role by pushing us to take action and transform local realities through digital solutions. It is truly inspiring to be part of a community that not only teaches but fosters practical application and real growth for its members' businesses. Thank you, Base44, for providing such an incredible environment for learning and transformation!
Hello, that's really good, are you working as freelancer?
Most agencies use one "Services" page — which competes with itself for one keyword.
Orionix gives each service its own page. Rank for your own service like "branding," "UI/UX," "motion" separately.
Managed via CMS, no code needed.
Great Work
Booking a ferry shouldn't require a tech degree—especially in a retirement paradise. 🚢🌲
Hullo Ferries has completely changed how we cross the strait from Nanaimo to downtown Vancouver. It is a fantastic, fast foot-passenger service. But for the older demographic heavily utilizing the route, navigating strict luggage policies, parking rules, and a complex ticketing UI can cause real friction at the terminal.
For the @Base44 #GiveItAGlow challenge, I decided to build a hometown solution in public.
Meet the Hullo Concierge—an accessibility-first frontend layer designed specifically to lower the cognitive load for seniors preparing for their journey. Instead of attempting to replace Hullo's proprietary ticketing backend, I built a high-utility travel companion.
Here is what I built entirely in Base44 this week:
Accessible Design: A warm Pacific Northwest colour palette (Douglas fir greens and sandstone) with massive, high-contrast typography.
Frictionless AI Superagent: A custom-trained FAQ agent. No blank-page syndrome—users can tap quick-reply chips to instantly learn about parking or arrival times.
The Journey Action Plan: A guided Trip Planner that converts passenger and luggage inputs into a clear, chronological travel itinerary before handing them off to the official booking site.
We are building this live, so if you catch a bug, it’s probably because we are in the middle of a sprint!
🛠️ Try the live staging app: https://hullo.base44.app
🧠 Read the raw, unedited Gemini build logs: https://share.gemini.google/EkqfpyLBWlnq
Feedback is welcome as we push toward the final polish! 👇
#BuildInPublic #UXDesign #Base44 #GiveItAGlow #NoCode #Nanaimo #Accessibility
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