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What happens when a cookie brand starts moving?
Sweet Crumbs was created to show how motion can add personality, energy, and storytelling to a brand beyond static visuals. Through playful animations, packaging reveals, custom illustrations, and dynamic transitions, this project brings the brand to life in a way that feels both engaging and memorable.
Motion design isn't just about movement it's about creating an experience that helps brands connect with their audience and leave a lasting impression.
Would love to hear your thoughts. Which part of the animation stood out to you the most? 👇
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I wanted to build a Sci-fi HUD creation tool with plenty of customization options.
So I built the SINGULARITY HUD CREATION TOOL
Live site: https://singularityhud.figma.site/
GitHub Repository: https://github.com/nytrite/SingularityHudCreationTool
SINGULARITY is a notch web-based studio for making cool animated graphics, technical drawings, and futuristic interfaces.
It works in your browser and uses special technology to make smooth animations.
The studio has a professional look, with a dark theme, orange accents, and a clean, simple design.
This makes it easy for designers to create and animate graphics and export them in a ready-to-use format, such as MP4.
The tool is great for making all sorts of graphics from animated user interfaces to schematics and cinematic sci-fi interfaces.
It uses an animation engine that makes everything look smooth and realistic.
With SINGULARITY, designers can make high-quality motion graphics and HUDs quickly and easily.
My process:
Pen and paper → Figma make → Using Figma make to generate ideas → Prompting it out as perfectly as I can get it to work → Connected to Supabase → Deployed
Thank you!
AI
A little behind-the-scenes from my motion design workflow
Playing with kinetic typography, smooth text animation, and clean motion inside After Effects. I always enjoy turning simple text into something that feels more alive, dynamic, and visually engaging.
This kind of animation works great for explainer videos, SaaS product videos, brand videos, social media content, and creative visual storytelling.
#MotionDesign #KineticTypography #AfterEffects #MotionGraphics #TextAnimation #2DAnimation #ExplainerVideo #SaaSVideo #BrandAnimation #VideoProduction
Seeing the AE timeline with all those position and rotation keyframes stacked together is very relatable. Kinetic typography looks effortless in the final render but the layer management underneath is usually a whole thing. Do you work primarily with expressions or manual keyframes for the timing?
Keon Branding 🔥
Keon is a modern sportswear brand concept focused on performance, movement, and clean futuristic aesthetics.
I created a sharp visual identity with bold typography, minimal brand elements, and a sleek digital-first direction designed to work across apparel, footwear, product visuals, and online presentation.
#branding #apparel #logo #fashion #guidelines #graphic_designer
Awesome!
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