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This is a self-initiated copywriting practice project created around a fictional Bali travel campaign. The goal was to create promotional copy that captures the feeling of escaping the everyday routine and experiencing Bali’s beaches, sunsets, and relaxed atmosphere.🌊
I focused on developing an attention-grabbing headline, persuasive travel messaging, and a clear call-to-action that encourages the audience to take the next step. The project allowed me to practice writing short-form promotional copy designed to work alongside visuals.
Main CTA: “Book Your Escape.”
This personal project was created as part of my copywriting portfolio to practice travel, lifestyle, and advertising copy.
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Looking to turn complex ideas into clean, engaging visual content? I specialize in designing high-converting social media carousels, infographics, and visual guides tailored to your brand’s voice. From strategic layouts to eye-catching visual storytelling, I help brands build authority and boost audience engagement. Send a proposal to discuss your next project!
#Contra #ContraCreator #ContraIndependent #GraphicDesign #SocialMediaDesign #ContentCreator #CarouselDesign #VisualDesign #BrandIdentity #FreelanceDesigner
Vitamin C Radiance — Skincare Campaign
A self-initiated luxury skincare campaign created around the concept of Vitamin C, radiance, hydration, and daily skincare rituals.
The project explores how a single skincare product can be developed into a cohesive visual campaign through different photographic compositions, editorial typography, lighting, materials, and storytelling.
Rather than repeating one product-shot formula, I developed nine individual campaign visuals, each representing a different part of the product story — from the hero product and serum texture to hydration, application, botanical inspiration, skin radiance, and the final campaign statement.
The visual direction combines warm citrus tones, translucent glass, natural light, liquid textures, editorial typography, and premium beauty photography to create a contemporary luxury skincare aesthetic.
#ArtDirection #BrandDesign #SkincareBranding #BeautyBranding #CampaignDesign #AdvertisingDesign #ProductDesign #VisualIdentity #CreativeDirection #AIArtDirection #EditorialDesign #GraphicDesign
Luxury Handbag Collection Launch - Instagram CampaignDesigned this aesthetic product launch post for a fashion accessories brand. Focus was on minimal luxury aesthetic, earthy tones and premium feel to attract Gen-Z women buyers.
Tools: Canva, Photoshop
Goal: Increase saves & website clicks
Saves and clicks pull against each other a bit — a post complete enough to save doesn't leave much reason to tap through. What's worked for me is holding one detail out of frame so the tap has a job to do. Which of the two did the client actually care about more?