Meet Bocaditos: a playful visual identity I designed to bring bold flavor and a little attitude to the table.
Expressive typography, a punchy red, black, and white palette, and a hot dog mascot with plenty of personality—all brought together across packaging, stickers, and storefront design.
Every detail serves the same idea: good food, good mood.
Have a brand that needs its own personality? Let’s create it.
The grayscale bats and lightning panel has real atmosphere, and then the lavender portrait hits you with color. Nice contrast. One idea: add a small title line so it reads as a poster and not just two great images. A slow flicker on the lightning would be spooky in the best way.