Sharing a two-part landing page project we completed for two separate coaching brands in the wellness space 🚀

Each brand runs its own evergreen webinar funnel, and both needed a stronger registration page. We treated each one as its own project – separate audience, separate messaging, separate visual direction – while keeping the funnel strategy consistent across both.

The interesting part was designing for the same expert voice but two completely different pain points: one page speaking to people trying to quit smoking, the other to people struggling with weight. Getting that tone right for each audience was the real work here.

Check it out👇

Have you considered changing your process in order to land bigger clients? I decided to build this extensive two-in-one Brand Strategy & Identity System to help me position higher and differentiate from the old boring guidelines by offering dual-purpose solution that covers all touchpoints.

I structured it in 9 different chapters and 28 sub-categories, covering in-depth key strategic aspects from brand purpose, positioning, personality etc. to comprehensive visual & brand identity. It was built in Adobe Illustrator and is fully customizable. Now you might be wondering if made a use of AI in my workflow, not in particular for the content & design itself since this was a real client project. Rather, I used ChatGPT to better structure its table of contents.

Looks great! My approach depends a bit on the project. If I'm dealing with a big client, I'll definitely use a more in-depth process from the start. I think it's valuable to understand the client's company and their market positioning before jumping into the design side of things.