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Shopify Store Design & Development
Worked on the Shopify store for Four Beans, focusing on a clean, modern design and an easy shopping experience. The goal was to keep the website simple while making the products and brand stand out. Customized the Shopify theme, product pages, collections, sections, and navigation to create a smooth browsing experience. I also optimized the responsive layout to ensure everything looks and works well across desktop, tablet, and mobile. The final store has a clean structure, clear product presentation, and a user-friendly experience that makes it easy for customers to explore and shop.
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Vera Fauna needed more than an online merch store. They needed one place where their music, merch, and live shows could live together.
We designed and built their website in Framer, connecting it to Shopify through Framership. We also integrated Spotify and Bandsintown so music and tour dates stay updated automatically, while fans can move from discovering the band to buying merch or tickets without jumping between platforms.
The result is a connected digital hub that makes things simpler for both the band and their community.
What we did
→ UX / UI
→ Web Design
→ Framer Development
→ Shopify / Framership
→ Spotify API
→ Bandsintown API
→ E-commerce
The Vera Fauna site feels like a concert poster that also happens to sell merch, love that. Was hooking up Bandsintown for live tour dates trickier than the Shopify side, or did that part go smoother than expected?
Rossano Ferretti Parma is a luxury haircare brand that bridges ecommerce with a network of physical HairSpa locations (Zurich, Abu Dhabi, Parma). For this case study, I reviewed the storefront through a conversion-focused lens — homepage priorities, category navigation, and credibility signals — to find what's driving purchases and where there's room to lift conversion further.
Key focus areas:
Hero priority — the "NEW! Rossano Ferretti HairSpa Zurich" slide promotes a physical salon location above product, worth testing against a product- or bestseller-led hero for online shoppers not near a HairSpa
Shop by Product navigation — Conditioners & Masks / Serums & Oils / Sprays & Mousse tiles with individual "Shop Now" CTAs, giving quick category entry
Award/credibility badges — "Clinically Proven" and press award seals stacked on product tiles, reinforcing quality claims at a glance
Education content — "How to Videos" (Glossy Definition, Voluminous Hair Tutorial) building product usage confidence before purchase
Expert/artist credibility — named stylist/artist profiles (Art Director, Hair Artist) with location tags, lending salon-level authority to an ecommerce site
Shipping incentives — Free Samples/Free 2-Day Shipping thresholds in the top bar, worth testing prominence and whether AOV nudges could reinforce them further down the page
Deliverables: full audit report, prioritized quick wins, and an A/B testing roadmap ranked by impact vs. effort.
I design and improve Shopify websites for store owners who want a professional, user-friendly, and conversion-focused online store. I help businesses create and refine their Shopify stores through custom website design, theme customization, homepage and product page improvements, responsive design, and overall e-commerce optimization.
My goal is to turn Shopify stores into experiences that not only look great but also make it easier for customers to browse, trust the brand, and complete their purchases.
Have a Shopify store that needs a redesign, improvements, or a fresh new look? Let’s build a better shopping experience for your customers.
