A brand can look beautiful and still feel forgettable.

For ÉLAN NOIR, I wanted the identity to communicate something more specific: elegance, mystery, and quiet confidence.

That meant looking beyond the logo and thinking about how the typography, color, layout, packaging and overall visual language could create one consistent feeling.

That’s how I approach brand identity and packaging design.

Not just making individual pieces look good, but building a visual system that gives a brand something recognizable to grow with. I’m currently open to working with founders and brands in:

→ CPG → Food & Beverage → Wellness → Lifestyle → DTC → Consumer products

Whether you're building a new brand, launching a product, expanding your SKUs, or refreshing an existing identity, I'd love to hear what you're working on.

What makes a brand instantly recognizable to you?

For me it's repetition of one non-logo asset — a crop, a paper stock, a specific shade — showing up often enough that people recognise it before they read anything. The low-key lighting is doing that job here; does it survive a retailer shooting the bottle on plain white?

SURCO | Latin Bar & Restaurant Brand Identity

SURCO is a Latin bar and restaurant in Los Angeles where food, cocktails, vinyl and nightlife come together.

I developed a complete visual identity designed to feel warm, energetic and contemporary, without relying on the usual visual clichés associated with Latin restaurants. The system combines bold typography, a rich color palette, and art direction inspired by late nights, shared tables, music and the atmosphere of the bar.

The identity was extended across menus, signage, social media, printed materials and environmental applications, creating a flexible system that feels recognizable across every touchpoint.

Services: Brand Identity, Logo Design, Art Direction, Visual System, Graphic Design

Full project: https://www.behance.net/gallery/255628447/Surco

Beautiful work!