Mirage is a template, and that flips the usual problem.

A client site is designed around known content: their headline, their logos, their numbers. A template has to survive content I'll never see. Someone else's headline runs two lines instead of one, their logo lockups arrive in six different aspect ratios, their stats aren't three neat figures. So every section is built to hold at the worst plausible fill, not the best one.

The name did the art direction: a dune gradient that burns off into darkness as you scroll. Designed in Figma, reel cut in Jitter, should be released at Framer.

Outstanding !

What if e-commerce websites were actually fun to explore? This was a concept exploration ✨

It was all about turning a very ordinary e-commerce journey into something more visual, playful, and a little unexpected.

Now I’m curious about one thing:

Would this actually make you want to buy? Or would you bounce because it feels like too much for something as simple as frozen food?

Frozen food is actually the category where it can work, because the shelf equivalent is forty near-identical bags under the same blue light and nothing helps you choose. The bounce risk isn't the playfulness, it's whether motion ever sits between me and a price, a weight or a cook time. Keep those static and I'd stay.