Why Smaller Influencers Drive More Sales: The Power of CommunityWhy Smaller Influencers Drive More Sales: The Power of Community
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Micah Jayme
• Jun 7
A creator with 8K followers drove more sales than one with 62K in the same campaign.
The 62K account had reach. The 8K account had a community that actually trusted her opinion.
This is why follower count is the last metric I look at. When I audit a creator for a brand, I'm looking at: engagement rate (floor is 3.5%), comment quality, how often followers tag friends, and whether the niche actually matches the product.
The 8K creator is still active in the program. The 62K creator went on review.
Tier isn't strategy. Fit is.
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