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A creator with 8K followers drove more sales than one with 62K in the same campaign.
The 62K account had reach. The 8K account had a community that actually trusted her opinion.
This is why follower count is the last metric I look at. When I audit a creator for a brand, I'm looking at: engagement rate (floor is 3.5%), comment quality, how often followers tag friends, and whether the niche actually matches the product.
The 8K creator is still active in the program. The 62K creator went on review.
Tier isn't strategy. Fit is.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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941K LinkedIn Impressions. 362K Members Reached.
Here's what my LinkedIn content achieved over 221 days:
→ 941,117 impressions
→ 361,944 members reached
→ 7,949 social engagements
→ 1,378 saves
→ 845 comments
→ 93% of impressions from outside my network
Three takeaways from the data:
- One post drove about 12% of my reach.
My top post reached 110,186 impressions. When a single post carries that much weight, studying its topic, hook and format matters more than posting more.
- Saves deserve attention.
My content earned 1,378 saves. Likes show approval. Saves show that someone found the post worth coming back to.
- Reach and conversion are different metrics.
941K impressions show distribution, not business results. That's why I track engagement, profile visits and link activity alongside reach.
Examples of what this looks like in practice: my roadmap-style posts reached 14K and 22K impressions, while denser cheat-sheet posts reached under 4K. Attached are a few recent posts from my LinkedIn. (recent post-performance analytics)
This is the approach I bring to LinkedIn ghostwriting for US founders, finance professionals and fintech brands.
I turn your expertise into well-researched, engaging posts that sound like you, not generic AI content.
My experience includes growing my personal LinkedIn presence and currently managing the LinkedIn page of a finance brand.
Looking for a LinkedIn ghostwriter?
Start with an $89 paid trial post, including one revision.
If you move to a monthly package within 14 days, I'll credit the trial fee toward your first month.
Send me a message here on Contra.
— Chhavi Kalra
Ripple: book an Influencer the way you'd book a hotel 💧
Working with Influencer is still messy: DMs that go nowhere, rates you have to chase, contracts over email, and paying upfront with no guarantee.
Ripple puts the whole deal in one place: • Discover Influencers matched to your Brand campaign, with real stats and a clear rate card • Send a request and negotiate terms in chat • Approve a proposal that both sides can see, line by line • Sign once and it's binding for both sides • Pay by phase, held in escrow until the work is approved
From "who should we work with?" to "booked" in minutes.
#ProductDesign #UIUX #CreatorEconomy #MobileApp #ConceptDesign
much needed in todays booming influencer marketing
We build the product. Then we make people want it.
52 seconds of what Media MKR does:
→ AI web apps and SaaS (MOLANSIA, our own platform)
→ Video ads, real + AI
→ Logos and brand identities
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128 video ads · 1,311 Meta ads · 60+ brands. Building something? Let's launch it together.