While We Wake, brand identity Logo, type, color, and icons for a slow living journal.While We Wake, brand identity Logo, type, color, and icons for a slow living journal.
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A look behind the identity of Bocaditos—a playful blend of retro diner culture and classic cartoon character design.
Meet Bocadito: part chef, part cowboy, always full of attitude. Built around a signature red zigzag, the mascot moves through different poses and costumes while keeping a consistent identity.
This brandbook brings the thinking together: references, character rules, and a visual system designed to keep things recognizable as the brand grows.
A complete brand identity system that brings visual direction, social media, and web design into one clear, consistent brand experience across every touchpoint.