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Creatives on Contra have earned over $150M and we are just getting started
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One of our favorite branding projects to date. ☕️
We created Dozkafe to feel warm, welcoming, and full of personality. From the expressive logotype to the earthy packaging and playful brand touchpoints, every detail was designed to make the café experience feel memorable long before the first sip.
There's something special about building a brand that lives beyond the logo and creates a feeling people remember. We'd love to explore more hospitality brands in this creative direction.
#CafeBranding #BrandIdentity #BrandingInspo #PackagingDesign #Illustration #LogoDesign #VisualIdentity #CoffeeBrand
What do you think???
Brand: The Haya
Industry: Modest fashion / clothing brand
Audience: Women 18–35, modest fashion lovers, young professionals and students who want elegant everyday wear
Brand personality: Elegant, minimal, modest, timeless
Logo type: Wordmark-led combination mark — the name "The Haya" set in a refined thin-weight serif, paired with one subtle symbolic element (not a literal icon, not a mascot).
Three directions explored:
Silhouette Mark — wordmark + a minimal one-line silhouette accent (a woman in flowing modest wear).
Negative Space Crescent — wordmark where the "H" subtly hides a crescent or arch shape in its negative space, discoverable on close look.
1 voted
17%
5 voted
83%
6 votes
Closed
Going with Option 1. The lowercase feels more aligned with the modest, approachable side of the brand. Option 2 is bold but reads more editorial than wearable. The negative space crescent concept in the H is really interesting though, is that visible in either of these versions?
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