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A 4-part visual campaign designed for paid social feeds (Instagram, Facebook). The goal was to pair luxury product aesthetics with high-converting e-commerce structures.
Key Highlights:
Immersive Backgrounds: Environmental manipulation tailored to each formula (botanicals, splashes, mineral clays, and floral petals).
Scannable Hierarchy: Key product benefits translated into minimal micro-icons and clean benefit badges.
Commercial CTA Triggers: High-contrast price tags and action buttons optimized for rapid scroll stops.
Role: Creative Direction, Photo Manipulation, Ad Design
Tools: Adobe Photoshop, Adobe Illustrator
The network for creativity
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Sharing this amazing project I had the pleasure to work on ⚡️
LUMA is a matcha brand built around the ritual of taking a moment for yourself.
The identity combines a fresh, playful color palette with a clean and contemporary visual language, creating a brand that feels vibrant without losing its sense of calm.
The result is a modern matcha identity that brings together natural qualities with a bright, lifestyle-driven aesthetic.
Check the full project on https://www.behance.net/gallery/255763939/LUMA-Matcha-Branding
Tell me your thoughts! 🔥🍵
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A self-initiated concept made just for fun by Lepisov Branding.
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