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Prudent AI: Fannie Mae Integrated Self-Employment Calculator — Campaign Landing Page
Overview:
A conversion-focused campaign landing page designed and built in Framer for Prudent AI's Fannie Mae Income Calculator integration. The page was built around a specific GTM moment — the MBA IMB26 conference — and targets mortgage lenders with a clear value proposition: DU-ready qualified income with zero manual re-entry.
What I did:
Designed and developed the full page in Framer. This included the hero messaging, partner logo bar, feature showcase sections with product UI screenshots, a social proof carousel with real customer quotes from senior lender executives, and a lead capture form tied to a conference meeting CTA.
Live URL: prudent.ai/fannie-mae-integrated-self-employment-calculator
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For the #ConfigMakeathon, I created Book Trace. It is a reading journal app that helps you capture thoughts while you read, and leave a personal trace when you finish.
[Concept]
Book Trace turns the experience of reading into something you can hold onto. Instead of forgetting what a book meant to you, you leave a Trace — one sentence, one emotion, one word. The app also reads what you wrote and tells you what kind of reader you are, with book recommendations matched to your type and genre.
[Project Overview]
For this submission, I designed:
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- Finished flow with the full Trace journey;
- Reader Identity system with personalized recommendations;
- Library with saved traces;
- UI Kit and design system.
[Workflow]
I built the full product from concept to prototype in Figma. UI Kit, component library, and interactive flows all in one file.
[My Experience]
What I loved most about this challenge was how it pushed me to think about the full user journey, not just screens, but emotions. Book Trace started as a simple idea and grew into something that feels genuinely personal.
Figma made it possible to move from rough concept to polished prototype without ever leaving the workspace.
Thank you to the Figma team for a challenge that made me build something I actually want to use!
Live project
LinkedIn post
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If this resonates with you, a like, comment goes a long way. Thank you 🙌
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