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"Innovative fine dining with a seasonal tasting menu and creative dishes." Every tasting room says it.
Ember's kitchen has no gas line. Every course is cooked over one wood fire the chef lights at noon.
"There is no gas in our kitchen. At noon, the chef lights one fire, and every one of tonight's twelve courses passes through it."
One true detail, said clearly, does more than ten adjectives.
Concept case study · STAY → STORY
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A brand with its own flavor. 🦐🔥
Introducing Gambito, a brand identity project for a Cajun seafood restaurant.
The concept brings the energy of its cuisine into the design through vibrant orange, expressive typography, and a shrimp mascot at the heart of the brand.
From menus and packaging to uniforms and storefront signage, every application builds a warm, playful visual world with a coastal spirit.
Which application is your favorite?
#BrandIdentity #Branding #VisualIdentity #RestaurantBranding #GraphicDesign
The shrimp mascot together with that vibrant orange gives Gambito real personality, and carrying it through menus, packaging, uniforms and signage makes it feel like one coastal world. At TAiO Design Studio we love when a mascot does that much work across touchpoints. My favorite application would probably be the uniforms.
EMBER & OAK is a brand identity concept inspired by natural textures, warm earthy tones, and timeless elegance. I developed an 8-section visual storyboard featuring logo design, typography, colour palettes, packaging, and brand applications to create a cohesive, premium brand experience with a modern yet organic feel.
Rating it a 7. The espresso, caramel, cream and sage palette and the flame inside the oak leaf are tidy, but a flame and a leaf with coffee beans is the first mark most coffee brands reach for. The logo construction slide shows the shape is built carefully. Next push is one detail nobody else's coffee mark has.
