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EMBER & OAK is a brand identity concept inspired by natural textures, warm earthy tones, and timeless elegance. I developed an 8-section visual storyboard featuring logo design, typography, colour palettes, packaging, and brand applications to create a cohesive, premium brand experience with a modern yet organic feel.
Rating it a 7. The espresso, caramel, cream and sage palette and the flame inside the oak leaf are tidy, but a flame and a leaf with coffee beans is the first mark most coffee brands reach for. The logo construction slide shows the shape is built carefully. Next push is one detail nobody else's coffee mark has.
Thank you for the honest feedback! I appreciate it. Definitely see your point about making the mark more unique. Something I’ll keep in mind moving forward!
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The green version catches my eye first: the dark olive lid gives the lighter jar a clear focal point. I would also test the small white label text at thumbnail size, since the soft lighting reduces its contrast in both versions.
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Case study out soon.
