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A useful brief for a 15-second product ad starts with a choice: what should the viewer remember?
Take a coffee brand. The same bag of beans could lead to three very different films:
• A quiet morning ritual: steam, warm light, the first pour.
• A flavour story: visual details built around the coffee’s actual tasting notes.
• A launch teaser: a distinctive pack reveal and a clear release date.
Choose one direction before generating the shots. It gives the opening, pacing and final product frame a shared purpose.
For an AI production brief, include clear product references, the audience, one message, and any claims or visual details that must stay accurate.
Brands and agencies planning a short product commercial: bring the product and the message. Let’s explore a visual concept around them.
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