Contra - A professional network for the jobs and skills of the futureMaire Floral Design is a luxury wedding and event florist. The goal was to elevate the brand to f...
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Maire Floral Design is a luxury wedding and event florist. The goal was to elevate the brand to feel premium, romantic, and editorial while still converting high-end clients.
I designed the brand identity and website to highlight the florals as the hero, using refined typography, soft color palettes, and a clean layout tailored to the wedding market.
The final result positions Maire Floral as a high-end, experience-driven brand that appeals to couples looking for elevated floral design.
These six marks feel distinct without losing the calm, restorative character of the category. The small descriptors under each name are a nice touch—they make the system feel considered, not just visually minimal.
I wanted the site to feel personal, editorial, and story-led — something that reflects the emotional tone of my writing rather than feeling like a generic author template.
The experience brings together my books, background, themes, achievements, reader testimonials, and a clearer way for readers to explore my work and connect with me.
A big part of the direction was balancing personality with simplicity: strong typography, warm storytelling, clear navigation, and enough visual breathing room to let the content lead.
Would love to hear what you think of the final experience.
Super excited to share a recent design project! For Solea, I wanted to create a brand identity that feels clean, warm, and effortless—like that natural glow we all aim for.
I focused on pairing sophisticated typography with rich, earthy tones to keep the vibe polished without feeling overly stiff or complicated.
What do you think of the final look? Would love to know your thoughts or any feedback!