Before and after for an installation company. Old site: "Bringing your vision to life!" Stock event photo. No clear offer. No proof. No reason to trust. New site: "You need it. We install it." Real project photos. 3M Certified badge visible. Trust signals above the fold. Two clear CTAs. Same company. Same services. Completely different first impression. The old site said "we exist." The new site says, "We're the ones you hire."