Day 12/30 of my hero section challenge.

Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.

Concept: a mycelium materials company producing leather, packaging and foam grown from fungal networks. The design deliberately inverts the category's defaults; biotech branding tends toward dark, clinical and electric blue, so this one goes warm and botanical, with a subtle looping video of spores drifting and mushrooms emerging. The copy pulls hard the other way: plain, technical, B2B-direct, anchored by two concrete numbers instead of sustainability adjectives.

Twelve briefs across travel, food retail, personal branding, events, landscape architecture, pet services, hospitality, coffee, lighting, wellness, restaurants and now biomaterials.

12 down, 18 to go.

Built on the Viper template by Westhill Studio, adapted and customised by me.

Imagery and video generated with AI.

brilliant

Took a WebGL fabric physics simulation and pushed it to the absolute limit. Built a complete visual concept for a Peptides brand around it. Pure interaction, zero boring static layouts. Let's go!

Pushing fabric physics that far for a peptides concept is a strong choice. The quiet editorial layout lets the motion carry the brand instead of competing with it.