Two equally clean Webflow sites rank differently, and the tie gets broken where the Audit panel doesn't look. Structured data is one. Webflow won't generate it, so every rich result is a JSON-LD block you bind by hand in the Collection template's own page settings. Bind a rich text field into it and one stray tag breaks the JSON silently. Internal linking is another. Non-Enterprise plans allow 2 nested collection lists per page at 10 items each, which is the entire automated budget once a site passes a few hundred CMS items. Full breakdown, including the locale code that can 404 a live page: https://www.duskolicanin.com/blog/seo-webflow-2026-beyond-built-in #Webflow #SEO #WebDevelopment #TechnicalSEO