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This project was designed in Webflow for a custom home builder looking for a website that reflects the quality of its work without feeling overly complicated. I kept the overall design simple, modern, and professional, allowing the imagery and craftsmanship to speak for themselves.
One decision that made a big difference was simplifying the navigation and content structure. Instead of long blocks of text, I organized the information into clear sections covering the company's story, building process, project gallery, and warranty support. This makes it much easier for prospective homeowners to understand the business and find what they're looking for.
The finished website gives the company a polished online presence that matches its reputation. It's responsive across all devices, easy to navigate, and designed to build trust with potential clients from the moment they land on the homepage.
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How do you keep a brand's promise of calm intact once real users start clicking through checkout?
Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.
I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.
For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.
Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.
Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?
The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...
COOOL ASF
