For this challenge, I chose Blue Wave Charters & Tours, a real private boat charter company based in Jolly Harbour, Antigua.
They already offer a premium experience: private trips aboard an Axopar 37, coastal tours, snorkeling stops, onboard dining, and excursions to Barbuda.
But their existing website does not fully reflect the quality of the service, and the booking process still depends heavily on email, phone calls, and WhatsApp messages.
I wanted to turn that into something easier for both the guest and the business owner.
- What I built
I created a live, mobile-responsive charter website and booking app in Base44.
- The new experience lets visitors:
Explore four charter options Compare routes and itineraries View animated trip paths Explore the Axopar 37 Choose dining and drink preferences Select a preferred date Add group size, occasion, activities, and special requests Complete a guided multi-step charter request Ask questions through an AI assistant
The goal was to make the experience feel like a premium digital concierge, not a standard contact form.
Instead of browsing through long sections and then sending a vague message, guests can now plan the full shape of their day before submitting an inquiry.
- The automation:
The main automation starts when a guest submits a charter request. The system automatically: Saves the request in a private Charter Desk dashboard Generates a unique reference number Creates an AI quick-glance summary for the owner Produces a suggested reply for email or WhatsApp Sends the guest a branded confirmation email Sends the owner a structured notification Organizes the inquiry by status
The owner receives the guest’s preferred charter, date, group size, dining choices, activities, occasion, and contact details in one place.
That reduces the usual back-and-forth and makes each inquiry much easier to review and respond to.
- Why this matters:
This is more than a visual redesign. The new product helps Blue Wave: Present the business at the level of the experience they sell Capture more complete and qualified inquiries Respond faster Keep leads organized Reduce repetitive customer questions Move guests from interest to booking request more easily
For me, the challenge was to build something that looked strong enough for a luxury charter company while also solving a real operational problem behind the scenes.
Finally wrapped up this project, and I’m excited to share the case study! 💅 A fresh product design concept for a beauty dashboard. Would love to hear your thoughts! ✨
A beauty dashboard is such a fun product design challenge, Oleksandra. The Good morning, Olivia! greeting in the header makes business metrics feel personal instead of clinical, which is exactly what a beauty professional would want.
Every business receives customer complaints. The real challenge is making sure those complaints are seen, understood, and followed up on.
That's why I built Loopwise — a customer feedback and complaint management platform designed to bring customer submissions and case management together in one organized workspace.
My goal is to make the journey from a customer's problem to a team's next steps clearer, simpler, and more manageable.
🎯 The Problem I'm Solving
Customer complaints can become difficult to manage when information is scattered, context gets lost, or teams lack a consistent process for follow-up.
Businesses need more than a place to receive feedback. They need a structured way to review issues, prepare responses, preserve important information, and work toward resolutions.
Loopwise is my attempt to make that workflow simpler.
✨ What Loopwise Offers
📥 Smart Inbox
A centralized place for teams to review incoming customer complaints.
📝 Public Complaint Form
A straightforward customer-facing experience for submitting issues and feedback.
🏢 Dedicated Business Workspaces
Workspace setup with a company name, logo, and industry context.
📋 Case Management
An organized view of individual complaints and the information needed for follow-up.
💬 Response Drafts
Prepare and save customer replies directly within the case workflow.
🗒️ Internal Notes
Keep important context and follow-up instructions available to workspace members.
Each feature supports the same objective: helping teams move from receiving a complaint to managing the next steps.
🛍️ The Demo: A Realistic Customer Scenario
For my walkthrough, I created a fictional e-commerce business called NovaCart.
Imagine a customer receives a damaged product. They submit a complaint through the public support form. The NovaCart team can then locate the submission in the Smart Inbox, review the case, prepare a response draft, and document the next steps using internal notes.
The workflow is simple:
Collect → Review → Respond → Follow Up
This scenario demonstrates how Loopwise connects the customer-facing experience with the team's case-management process.
🎨 Design & Development
I built and published Loopwise using Base44, focusing on both the product's visual identity and its core workflow.
The interface combines a deep navy background, electric-lime accents, consistent branding, and a modern SaaS-inspired layout.
Rather than building only a landing page, I wanted to create a working product experience that connects customer complaint submission with the tools a team needs to review and manage cases.
🚀 What's Next?
Loopwise is a work in progress, and I see opportunities to make it even more useful.
My next priorities include:
More reliable workflow automation.
AI-assisted complaint classification and prioritization.
Further mobile usability testing.
More complete customer email integration.
These are planned improvements, and I'm continuing to develop the product toward that vision.
💚 The Takeaway
Loopwise started with one simple idea: a customer complaint shouldn't get lost in the process.
I built it to help businesses bring customer issues into focus, organize their cases, and make the next steps easier to manage.
I'm excited to share what I've built with Base44 and continue improving it.
Saltline is a digital concept built around the spirit of the ocean, combining a distinctive visual identity with a clean, immersive web experience.
The goal was to create a brand that feels modern, adventurous, and effortlessly premium, with a strong visual direction and an interface designed to make the experience feel as memorable as the brand itself.