Project Type: Self-Initiated AI Video Ad Concept

I created this AI video ad concept for Bellure, exploring how fantasy, comedy, and visual storytelling can turn a skincare advertisement into something unexpected.

The idea was simple: what if a dragon chased a woman across London just to deliver skincare?😂 I wanted to create a cinematic story that would capture attention through a dramatic chase before revealing the funny twist behind the dragon’s mission.

I developed the concept, planned the scenes, wrote detailed prompts, and used AI video tools to bring the characters and story to life. I focused on cinematic visuals, character consistency, scene continuity, and the timing of the product reveal to make the advert feel like one connected story.

The project explores how creativity and AI video can transform a simple product advertisement into an entertaining and memorable brand experience.