The details clients never notice, but always feel.
For CORIOM, a premium aromatherapy-diffuser brand, I hand-shaped the leg of the "R" into one sweeping curve so the wordmark has its own signature, something no off-the-shelf font can copy.
The emblem uses three arcs inside a circle, inspired by the layers of the skin, and echoes the two O's in the name. The whole system is built to work in gold, black, white and grey across packaging, print and digital.
I'm Huzaifa, a logo, brand identity and packaging designer. If your brand needs a logo that feels premium from day one, send me a message.
Celvana brand identity & packaging for a red light therapy brand launching in the US.
The category is crowded with identical, unbranded panels. Celvana sells precision, so the brand had to look like medical equipment you can trust: clinical, exact and professional.
Brand identity case study
Packaging case study
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
A cozy botanical shop that not only sells beautiful plants, but also takes care of yours while you’re away on a trip!
For the logo, I customized the typography to give it a soft, fluid effect inspired by growing branches and leaves.🌱