New case study - tash.cards, a Y Combinator backed platform for investing in graded sports cards. Identity design, commissioned by baked.design
The heart of the system is a pattern language taken from security printing. Every letter of the wordmark becomes a guilloché tile, like the engraving on banknotes and certificates, and tiles combine into endless patterns.
The pale blue puffer under the cold runway light fits the Frost idea perfectly, and the beard adds real character. Did you keep the same face across all the shots?