Lessons from The Project – Post #5 Title: Product organization - 48 Products. One Problem: Choice...Lessons from The Project – Post #5 Title: Product organization - 48 Products. One Problem: Choice...
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Title: Product organization - 48 Products. One Problem: Choice Overload.
Having 48 products is exciting for the business. It can also be overwhelming for the customer. Imagine opening a product page and seeing dozens of titles without knowing where to start.
For Komik Anakku, I organized the experience around: Individual titles → Thematic bundles → Complete collection.
The goal wasn't to reduce choice. It was to make the choice easier to understand.
One of the biggest lessons I took from the project: Product organization is part of customer experience.
Recently, I worked on the website for a mobile product I had also designed. For the hero section, I explored two different directions to communicate the product’s value proposition clearly while giving the website its own visual identity.
I presented both options to the stakeholders, and now I’m curious:
If you were part of the stakeholder team, which direction would you go with — A or B?
Two directions. One product. Which one would you choose? 👀
I created these 3D model for a Heylo supplement product, while exploring two different ways to present the same product.
For Image A,
Minimal background, controlled lighting, strong focus on the packaging.
For Image B, I
Added depth, atmosphere and visual context to make the product feel more like a campaign shot.
The buyer ended up going with A.
But I'm curious...
Which direction would you choose for a supplement brand?
Definitely B! The translucent packaging revealing the capsules gives it a much more premium, cinematic depth. While A is great for basic e-commerce, B feels like a high-end brand campaign shot
I redesigned this mobile offer section of product page on @Figma to create a clearer, more persuasive buying experience.
The original page presented the essential information, but the benefits, product options and purchase controls were difficult to scan.
For the redesign, I improved:
• Product and offer hierarchy
• Benefit-focused messaging
• Product gallery and visual presentation
• Flavour and bundle selection
• Pricing and savings visibility
• Trust signals near the CTA
• Mobile usability and buying flow
The goal was to help shoppers understand the product, compare their options and move toward purchase with less friction.
This is a concept redesign created to demonstrate my approach to conversion-focused Shopify product page design.
Good hierarchy fix, the before version buries the flavor picker and quantity discount below a wall of bullet points. On the bundle tiers, are the 10/20/30% discounts pulled from a real margin model for a shake product, or placeholder numbers for the concept? That third tier...