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When Rebecca Everton, a coach for working moms under the brand CareerMom, reached out, there was a clear gap in her social media presence, no consistent visual identity and no content strategy pulling her audience toward her coaching offers.
I started with market research and competitor analysis to build a clear audience persona before designing a single post. From there, I created a cohesive 9-image social media grid plus a matching portrait tile, styled to feel polished and on-brand, keeping CareerMom's brand identity intact.
The goal wasn't just pretty posts. Every piece was designed to keep Rebecca top of mind with her audience, build engagement and trust with working moms, and guide followers naturally toward her coaching programs.
What this project included💯
- Audience research with buyer's persona
- Competitor research
- A full 9-grid Instagram feed design
Content built around visibility, relationship-building, and conversion toward coaching offers.
If your social media feels scattered or isn't converting followers into clients, I can help you build a system that actually works toward your business goals.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Speranza Consulting — Ongoing Social Design System
Speranza Consulting & Investments operates 21 Goddard School franchises — the largest owner in the system, top 10% nationally. When they needed ongoing social content, the ask wasn't just "make some posts." It was a system: something that could hold up post after post, on-brand every time.
I built that system and have run it since — 12+ posts and counting.
What I designed:
A locked visual identity (royal blue + gold, Roboto Slab headline system) that scales across formats
Four recurring content types — hero stats, parent-voice testimonials, before/after transformations, and data comparisons — so every post has a clear job
Copy and design as one unit, not text dropped onto a template
How it runs: Ongoing content partner relationship — I design, write, and deliver on a recurring basis inside the system I built.
