This personal project explores the relationship between film and graphic design through a series of posters created for an international film festival. The project involved reinterpreting well-known quotes from Cuban cinema using a contemporary visual language, while preserving the legacy of Cuba’s poster-making tradition.
Each piece was developed using graphic elements characteristic of Cuban poster art as a reference, combining composition, typography, and visual synthesis to generate new interpretations of widely known works. The goal was to pay homage to one of the most representative expressions of Cuban cultural design from a contemporary perspective.
The result was a collection of posters with a strong conceptual character that celebrates Cuba’s graphic and cinematic heritage through a unique visual reinterpretation.
PROJECT SUMMARY
A series of conceptual posters for an international film festival, inspired by iconic phrases from Cuban cinema and developed based on the visual legacy of the Cuban poster school.
Designed a dashboard concept for tracking net worth across every asset type — stocks, crypto, property, pensions, funds, cash, and liabilities — all in one place.
Instead of the usual pie chart or bar graph, the centerpiece is a dial: a single, glanceable gauge showing where your wealth actually sits. Behind it, a quiet grid of every asset category fades in and out of visibility, reinforcing that everything's accounted for even when it's not the focus.
Dark UI, a single confident green accent, and a lot of negative space — built to make a genuinely overwhelming task (seeing your entire financial picture at once) feel calm instead of cluttered.
Brand identity design for Adventum Fitness, a fitness and personal development brand built around physical performance, mental fitness, and personal growth.
The challenge was to create a visual identity that could bring strength, movement, discipline, and personal development together without falling into the usual fitness branding clichés.
The identity was developed as a cohesive visual system across logo design, typography, color, graphic elements, and supporting brand assets, giving Adventum a distinctive and consistent presence across digital and marketing applications.
Feminine & Luxurious Soft blush tones, floral elements, and elegant portrait photography create a sophisticated feminine aesthetic that complements the Women’s Day campaign.
Premium Visual Direction The combination of warm gradients, deep burgundy accents, and refined serif typography enhances the sense of indulgence and positions the treatment as a premium spa experience.
Strong Visual Hierarchy The campaign headline, treatment name, promotional price, and key benefits are clearly structured, allowing customers to quickly understand the offer and treatment highlights.
Floral Art Direction Layered botanical illustrations frame the model and create visual depth, reinforcing themes of beauty, rejuvenation, and self-care without overpowering the promotional message.
Clear Benefit Communication Key treatment benefits — Deep Hydration, Improved Elasticity, and Smoother Fine Lines — are presented in a concise and accessible format to support quick decision-making.
Overall Concept A promotional treatment menu that combines feminine elegance, premium beauty aesthetics, and clear commercial communication, designed to make the Women’s Day offer feel both exclusive and inviting.
Credit: HWG
The soft blush, burgundy, and botanical direction creates a strong premium spa mood without losing clarity. I especially like how the treatment benefits are structured for quick scanning.