This format highlights your strategic and technical decision-making, proving your value as a complete audiovisual creator.

Cinematography, Art Direction & Editing: "Pisos Force" Commercial

The Objective: To translate the robustness, durability, and safety of Pisos Force rubber flooring into a dynamic, premium commercial tailored specifically for the high-performance CrossFit market.

My Creative & Technical Decisions:

Cinematography (Director of Photography): I opted for high-contrast, dramatic lighting (chiaroscuro) paired with sharp rim lights to accentuate the athlete's movement and, crucially, the texture and relief of the rubber flooring. I intentionally used tight close-ups and low-angle shots (contra-plongée) to convey a sense of raw power, weight, and absolute stability at the exact moments of impact.

Art Direction: I built an industrial, minimalist gym environment utilizing a desaturated color palette. This deliberate choice allowed the brand-specific elements (such as the red accents on the athlete's gear) and the flooring itself to take absolute center stage. Every piece of equipment—plates, dumbbells, and lifting chalk—was meticulously placed to seamlessly guide the viewer’s eye back to the floor.

Editing & Post-Production: The montage was engineered with a crescendo rhythm that mirrors the rising intensity of a heavy workout. I utilized fast-paced cuts tightly synchronized with hard-hitting sound design and clean, modern typography overlays. This allowed the technical attributes of the product (Flexibility, Extreme Durability, High Shock Absorption) to be communicated organically, peaking right at the climactic barbell drop.

🔗 Watch the full project here: https://www.youtube.com/watch?v=6IFVUUjir0I