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Aetheron — brand identity
Recently completed the branding for Aetheron, a premium AI SaaS.
The starting point was the name itself. Aetheron comes from the concept of aether, historically described as the invisible medium through which energy and light propagate.
The symbol is based on three spheres inspired by the aether symbol found in the works of Torbern Bergman (ca. 1775). From this historical reference I developed a minimal mark that reconnects the naming with a contemporary visual language.
A simple reminder that sometimes the most interesting design directions are already hidden in the name.
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the UI is chef's kiss!
If you sell e-bikes, repairs and rentals, your brand should feel energetic before the customer even walks into the shop.
That was the challenge behind eStar Rides.
The brand needed to feel modern, confident and instantly recognizable across both physical locations and digital touchpoints.
So the identity was built around:
🟠 High-energy orange for visibility and impact
🔵 Deep electric blue for trust and technology
⭐ A bold star-led symbol for direction and recall
🔤 Custom typography with a strong, performance-driven feel
📱 A visual system designed to stay consistent everywhere
Then the identity was carried across:
Storefront signage
Retail environments
Website
Social media
Merchandise
Water bottles
Wearables
Campaign graphics
Digital applications
The goal was not just to make eStar Rides look modern.
It was to make the brand feel established, distinctive and ready to compete.
Because strong mobility branding should communicate:
Energy.
Freedom.
Confidence.
Reliability.
Before a customer even starts comparing options.
eStar Rides
Built for the ride.
What gives the brand the strongest presence?
A. The orange + blue palette
B. The custom wordmark
C. The storefront applications
D. The complete visual system
Drop A, B, C or D below.
If you are building a mobility, automotive, e-bike, transportation or tech-driven service brand and your visuals still feel generic, send me a message.
I help businesses build identities that feel more recognizable, credible and commercially ready.
#BrandIdentity #MobilityBranding #AutomotiveBranding #VisualIdentity #LogoDesign #RetailBranding #CreativeDirection #TransportationBranding
e bikes need branding with this kind of energy,, most of them look like appliance brands
Two colorway directions for Valgrim Jewelry, a Norse-inspired hand-forged jewelry brand.
Same mark. Viking warrior with crossed hammers, “Forged in Norse Tradition.”
Option A: black on white. Raw, bold and graphic. Feels like it belongs on a forge.
Option B: deep burgundy on warm parchment. Aged and earthy. Feels like it belongs in a saga.
Which one would you wear on a pendant? 👇
3 voted
33%
6 voted
67%
9 votes
Closed