When a rep is on the phone with a customer they need to orient quickly.

Is this a new customer or an existing one? What was the last thing that happened on this account? What are they likely calling about?

Switching between tools to find that information while someone is on the line creates delays and mistakes.

We designed this view around one principle: show the most recent and relevant information first without overwhelming the rep with the full history.

Documents, appointments, and activity are all accessible but the screen leads with what is important at the moment.

The rep can read the relationship in seconds and navigate to whatever the customer is asking about without losing the thread of the conversation.

The personal information on the right gives the rep everything they need to have an informed conversation from the moment they open the screen.

Managed the development of a luxury product collection from concept to production, coordinating brand direction, product development, manufacturers and external partners. Worked across product positioning, materials, design decisions, supplier communication and final presentation. The project required maintaining a consistent premium identity while balancing design, manufacturing constraints and commercial objectives.