A self-initiated outdoor advertising concept for Madala, a Nigerian hibiscus cordial brand. The billboard was designed for a high-traffic Lagos highway placement, featuring a dramatic hibiscus liquid splash around the hero product, bold condensed typography, and Madala’s signature crimson brand color. The design was then composited into a real Lagos highway environment to demonstrate real-world impact. Spec work created to show how Madala could show up powerfully in outdoor advertising across Nigeria.