Unused logo concept exploration for Hornways Airline This concept didn’t make the final cut, but ...Unused logo concept exploration for Hornways Airline This concept didn’t make the final cut, but ...
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Hunain's avatar
Hunain K.
• Sep 4
Unused logo concept exploration for Hornways Airline
This concept didn’t make the final cut, but I’d love to know: would you have explored this direction further?
logoBrand Designbrandidentity
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Artur's avatar
Artur Mikhov
pro
• Sep 4
Yes, but I'd push on the negative space first - the chevrons read as a bird before they read as a plane, and for an airline that ambiguity is usually an asset rather than a problem. Worth testing at tail-fin scale before writing it off.
Hunain's avatar
Hunain K.
• Sep 5
That’s a really good point. I can see how pushing the negative space further could make the mark feel more intentional, especially at tail-fin scale. Definitely worth exploring.
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